UI/UX Tips + Top App Design Examples for Fintech
Poor or outdated UI/UX can negate all the effort you invested in updates or new features. Find out how to make your app visually more competitive.
Catching attention with animations
Just as videos have taken over social media and marketing content, animations have conquered apps and websites. Besides simply catching the audience’s attention, animations play another critical role. Emotion should be at the core of user experience, and animation helps drive it. That is something to consider when designing financial apps, which can be overloaded with data. The same is true for websites: now they risk being complicated or boring to navigate if static images are the only visuals they have.
Showing class with financial data visualization
When enhancing your app's or platform's visualization capabilities, focus on the data and the message you want to convey.
Heat maps can work well when visualizing data based on a particular attribute. Add a time axis to display the results for a specific period of time.
Quick insights for users without special knowledge can be wrapped in charts (bar, line) and 2D graphs. A typical dashboard in Fintech solutions will have these types of data visualizations. To make yours stand out, add dashing animations and set usability to the maximum.
Using animation, you may show how a data set changes with time, bringing your app closer to real life. Well-done animation will also help users focus and save much app space.
Complex visualizations, such as chord diagrams or choropleths, can appear confusing to some users. However, that depends on the kind of data you use it for. In a personal finance app, choropleth is perfect for mapping out user’s spending habits across different regions if they travel often. If it’s a personal or business loans app, you can integrate choropleth maps to show average credit scores or loan approval rates by region. With it, app users can better understand how their creditworthiness compares to others in their area.
Ensuring more control for users with interactivity
Elements like zoom, filter, and interactive tutorials let users find relevant insights and drive engagement. Here are several areas where Fintech solution users would enjoy a more interactive approach.
Interactive walkthroughs can elevate the onboarding process and reduce user dropoff rates. Use interactive tutorials and step-by-step guides to help new users understand the platform.
Make your app charts and graphs dynamic and interactive. This way, you let users interact with data visualizations by hovering over data points for tooltips, zooming into specific time periods, etc.
Interactive data visualization INSART created for a wealth management platform.
Expandable rows and detailed views save users from scrolling too much. If a user needs more details or additional information about their money flow, they can just click on transactions, and the information will drop down.
Provide more customization options. It’s not just about a light or dark theme. Let users choose their benefits and set their own notification criteria, such as spending limits or investment thresholds.
Investment simulators and calculators will help users better see their options and test different scenarios. Adding one will also underscore your solution’s transparency and help build trust.
Improving the visual experience users get exploring your solution requires a thorough understanding of your customer needs. So, if you have a particular idea in mind, make sure it’s not an improvement for its own sake. As for the rest, we can help as a startup studio and innovation lab with deep expertise in Fintech engineering.
Schedule an exec-to-exec call with our CEO Vasyl Soloshchuk to explore your opportunities with INSART.